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The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers

by Merlin Stone,Alison Bond,Elizabeth Blake

ISBN 13: 9780273675204

Format: Paperback (416 pages)
Publisher: Financial Times/ Prentice Hall
Published: 11 Sep 2003

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

by Merlin STONE,Alison BOND,Bryan FOSS

ISBN 13: 9780749442927

Format: Illustrated (304 pages)
Publisher: Kogan Page
Published: 10 Jan 2004

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